5,460 Miles from Silicon Valley

Editora:

TBK Consult ApS

Código:

491_9788793116351

Vendido e entregue por Um Livro

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How do you build and manager a channel of more than 2,000 resellers serving over 100,000 customers across 30 countries? From a small corner of the world where English isn’t the main language.Navision did just that!When Microsoft took over in 2002, the total turnover of and around Navision’s products was in the order of DKK 17 billion (USD 3.4B) and the entire ecosystem employed over 20,000 people.“5,460 Miles from Silicon Valley” reveals the full story of two of Denmark’s undisputed business successes – from cradle to adolescence. It reveals an industry that is completely unpredictable, where strategies do not necessarily lead to success. But it’s also a tale of people, ambitions, and resourcefulness. How to pursue your dreams and build a successful business up from scratch – in one of the smallest markets in the world.With the price tag of USD 1.45 billion, Navision was Microsoft’s biggest acquisition to date.5,460 Miles from Silicon Valley is a book primarily about Damgaard Data, a company set up in 1984 by two brothers, 23-year-old Erik and 21-year-old Preben Damgaard. Less than eight years later, the company had an annual turnover of USD 12.5 million and employed 100 people.In 1994, with the objective of bringing the company’s products onto the global market, IBM bought into Damgaard Data. This turned out to be a troublesome collaboration and in 1998, Erik and Preben bought out IBM’s share of the business.In October 1999, Damgaard Data was listed on the Copenhagen Stock Exchange and within three weeks, its value soared to nearly USD 1 billion. Unfortunately, the excitement was short lived. Only a few months later, at the beginning of December, a sudden drop in revenue sent the share price plunging.The company’s principal competitor, Navision Software, soon suffered a similar fate and the two companies decided to merge under the name Navision. The goal was to re-establish mark

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