A+ Strategies for C-Suite Communications

Editora:

Ogmios Publishing

Código:

491_9780974253879

Vendido e entregue por Um Livro

Sinopse
Características

Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: “I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization.”How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You’ll achieve those long-range business and public policy goals for your company while enhancing your own career.You’ll gain invaluable insights on how to:Craft a cohesive communications strategyEnhance your media relations capabilitiesSharpen your C-suite’s public speaking skillsDevelop an advocacy strategy that delivers public policy resultsLearn how you can implement a sustained professional development programMake sure your messaging is magneticPrepare for reputational riskHandle crisis communicationsBuy this book today. Discover how to accelerate your career and innovate your business.

Veja mais