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A Social Contract with Business as the Basis for a Postmodern MBA in a World of Inclusive Globalisation
Cód:
491_9781599422909
In A Social Contract with Business as the Basis for a Postmodern MBA in a World of Inclusive Globalisation, Jopie Coetzee places the MBA qualification on the centre stage of the 21st centurys global challenges facing humanity. He makes three substantial and original contributions to the field of Business Leadership. Firstly, he introduces a new research methodology, termed critical metasynthesis. Secondly, he presents a new model, termed The Social Contract with Business as the raison dêtre for postmodern business. Thirdly, he develops a new educational context, a new vocabulary, as well as guidelines for a new canon of knowledge for business education and curriculum design for the postmodern MBA.
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