AMERICAS GENERATIONS IN THE WORKPLACE, MARKETPLACE, AND LIVING ROOM
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ContentsContact Chuck Underwood. . xiReviews. . xiiiIntroduction. . xvWhat Is A Generation?Chapter 1 What Is A Generation?. . 3Chapter 2 America’s 5 Living Generations. . 10Chapter 3 Canada And Other Nations. . 17Chapter 4 How Generational Strategy Is Used. . 24Chapter 5 Beware The Crap. . . . . . . . . . . . . . .27Chapter 6 Where Does Chuck Underwood Get His Information?. . 32 Their Unforgettable Life StoriesThe Silents: America’s Last Innocent Generation. . 43Chapter 7 The Silents. . . 45The Boomers: Forever Young. . 103Chapter 8 The Boomers. . 105Gen X: 58,541,842 Armies Of One. . 199Chapter 9 Gen X. . 201The Millennials: The New World. . 317Chapter 10 The Millennials. . 319Chapter 11 When Will Millennials End AndOur Next Generation Begin?. . 415The Generational Disruption Of The WorkplaceChapter 12 Generational Workplace Diversity And Strategies. . 423Chapter 13 Silents In The Workplace. . 427Chapter 14 Boomers In The Workplace. . 442Chapter 15 X’ers In The Workplace. . 457Chapter 16 Millennials In The Workplace. . 480The Generational Disruption Of The MarketplaceChapter 17 Generational Marketplace Strategies. . 521Chapter 18 Marketing To Silents. . 535Chapter 19 Marketing To Boomers. . 567Chapter 20 Marketing To X’ers. . 618Chapter 21 Marketing To Mils.Creating the Right Organizational CultureChapter 22 Creating the Right Organizational Culture. . 683Chapter 23 Industry-Specific Applications Of Generational Strategies. . 688Generational Manners, Civility, Courtesy. . 689Generational Higher-Education Strategies. . 691Generational Research Strategies. . 694Generational Newspaper Strategies. . 696Generational Patient Care Strategies. . 699Generational Behavioral Health Care Strategies. . 700Labor Shortages In Manual Labor. . 704Generational Economic Development And CommunityPlanning Strategies. . 706Generational Political Strategies: Legislative Relations, Campaigns, And Advocacy. . 710
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