Behemoth, Amazon Rising

Editora:

Incumetrics Inc.

Código:

491_9781736001202

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Amazon is the most extraordinary business story of our time. In 25 years, its become a $280 billion multi-sector giant, and within 5 years, Amazon may be the biggest company in America. Behemoth, Amazon Rising explains how Amazon built five interlocking rings logistics, Amazon Prime, the Amazon Marketplace, everyday low pricing, and constant innovation. The rings work together to create a moat too deep to scale around Amazons retail empire. But Amazon is not just any company. Its brilliant, agile, cold, efficient, amoral, incredibly innovative, secretive, scary, seductive. Its entirely customer-obsessed - which is great for customers, but not necessarily for producers. And there is no end to Amazons ambitions, as it marches into logistics, cloud services, publishing, groceries and much more.That relentless growth will test us profoundly. Behemoth describes those challenges and shows how to handle them - if we are smart, committed, and prepared to match Amazons long-term perspective with an equally bold vision of our own.

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