Behind the Facade
Cód:
491_9781732739208
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THINGS AREN’T ALWAYS WHAT THEY SEEMSome small businesses fail not from the lack of customers, but from far too many. In their attempt to attract an influx of customers via smart branding, they erect, whether intentionally or not, a façade. This façade becomes a problem when their inability to align capability with capacity becomes the norm and not the exception. Is it possible to save these fast-growing businesses from implosion? THE FAST GROWTH PREDICAMENTThe author, Alicia Butler Pierre, draws on her 13 years of experience as both a consultant and an entrepreneur to answer this very question. She describes this type of hyper-growth as a “predicament,” suggesting that there is hope. Behind the Façade is a guide on how to prepare for (and recover from) the fast growth predicament. ROOT CAUSESThe desire to hide the painful realities of fast-growth finds business owners at the mercy of their customers and other stakeholders as they struggle to fulfill orders and meet deadlines without compromising quality. Alicia argues this is the result of an imbalance in one or more of three laws: Supply & Demand, Conservation, and Polarity. Unfortunately, when these owners proactively seek resolution, they often find that manufacturing and larger enterprises have access to the lion’s share of operations management resources. The solution these small businesses require lies in a business infrastructure that defines the people, processes, and tools necessary to match customer perception to operational reality. THE METHODOLOGY AS A SOLUTIONAlicia presents the Kasennu methodology as a cohesive framework to build business infrastructure. Specifically, it offers a way to link people, processes, and tools together so a company can effectively “clone” itself and repeat success profitably. BEYOND CASE STUDIESBehind the Façade uses u
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