Blockchain Loyalty

Editora:

Loyalty & Reward Co

Código:

491_9780648353539

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De: R$ 0,00Por: R$ 116,11ou 2X de R$ 58,05

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Blockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces of supply and demand. Secondly, an enterprise blockchain platform can be integrated with a loyalty management system to facilitate secure, real-time, auto-reconciled transactions, generating business efficiencies and an improved member experience.Blockchain Loyalty 2nd Edition provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing around the world, and features:the basics of blockchain and cryptocurrenciesthe history of loyalty currenciesa world-first blockchain loyalty research projectinterviews with blockchain loyalty companiesthe essentials of running an Initial Coin Offeringbusiness models including tax and legal considerationsblockchain marketing and gamification basicsenterprise-level applications by major loyalty programsan overview of blockchain loyalty technologyPHILIP SHELPER has over 13 years’ experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running Australia’s leading loyalty management consultancy, Loyalty & Reward Co. Phil is an Advisory Board member of the Australian Loyalty Association. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.

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