Brand Experiences
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491_9781733874502
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Build Connections + Stand Out in a Digitally Cluttered World!Are your marketing efforts not bringing in the results you hoped? Are you struggling to make meaningful connections with your customers? Well, Brand Experiences by Steve Randazzo may just be the book you’ve been looking for. The truth is…Every day, humans are bombarded by marketing messages. By some accounts, over 4,000 per day! Think about it, what social posts do you remember from yesterday? This morning? Our brains are being trained to only pay attention for less than 8 seconds and then move on to the next message. So, as a brand marketer, how do you get your brand to stand out and get the attention it needs and deserves. The simple answer is by building a memorable experience around your brand. While content may be king, the online kingdom is overly crowded. Your consumers are inundated with advertisements every time they log on to their computers – and those that slip through ad blockers tend to get “skipped” or flat-out ignored, depending on the medium. No wonder it is hard to stand out! Think about your brand for a minute. Does one of these sound like you?Is your brand struggling to stand out in a really crowded market?Is your marketing stuck in the past? Are you looking for a strategy that will drive tangible ROI?You know more people would buy your brand if they could just experience itWhen people understand how valuable your brand is, they buy itOnce people buy your brand, they become loyalWith this being the reality, it has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences they will not want to avoid – and science proves that experiential marketing holds the ticket to achieving this goal! If this is resonating at all, this book has 9 chapters to help YOU achieve the attention, sales, engagement, and differentiation you crave.
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