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    Creating Bonds
    Cód:
    491_9780956194329
    International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book.Whether youre working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, youll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book.This series of practical, insightful essays covers the following key issues:* establishing, developing and managing the museums brand* case studies of successful marketing initiatives large and small* how best to communicate with specific market sectors* the role of Human Resources in brand development* establishing a new attraction in a crowded market* marketing in a brand-hostile environment* analysing your audiencesMarketing professionals from world-class institutions - including Londons National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights in this volume of specially commissioned essays.
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