Creative Against All Odds
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491_9780578473796
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. For Michael Todd Thomas Jr., an creative entrepreneur, navigating an industry full of barriers and gatekeepers has been the only way to capture his dreams. His unorthodox and often improvised approach to the creative hustle has granted him success and now he wants to share it with any creative of color willing to listen. Towered over Michael Todd Thomas Jr. childhood through his adulthood, Michael discovered that being a creative entrepreneur was not a matter of talent, but a matter of know how. Now, twenty-eight years later, award-winning talent and hustle, Michael Todd Thomas Jr. has created a masterpiece for creative entrepreneurs of color in a easy read 30,000-word book, Creative Against All Odds: Some Good Advice for Black Creatives. Using and first-person narration, the author draws an intimate portrait of life as black designer struggling to land a job in a very white creative industry, Michael, who possessed all the talent didn’t have the connections to even land a job after applying to 128 companies. Rather get down about it he would go own to start his own agency, and that eventually won over the industry success. Like many black creatives it is a struggle finding employment in the advertising, tech, fashion, and other cool creative jobs—Michael had to navigate the maze of the creative industry strategically, which remains very prejudice to this day, ultimately overlooking the thousands of talented black creators. But Creative against All Odds provides hope and guidance for those affected by the bias system. In the end, Michael decided to use his street smarts, God-given talent and hustle to create a thriving creative business and career.In 2017, Michael Thomas’s creative agency won several awards from American Marketing Association, Hermes Creative Awards, Addy’s, etc. His company also doubled its yearly profit from the previous year. His ala mater
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