Digital Business Strategy
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491_9781513670614
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Did you Google something today? Or check your Facebook and Instagramnewsfeed? Did you see the funny video that went viral? If you did any of thesethings, then youre inevitably a part of the digital world and so are yourcustomers.Your brand is not about your company logo. It is not about advertising alone. It isnot about corporate identity, either. Your brand is about passion, belonging,confidence, security, and action. A set of unique values that define your company,but your customers are not going to see all of that if you dont deliver yourmessage effectively enough. Thats where your digital strategy comes into play.Digital strategy or digital marketing is the promotion of products or brands via anelectronic media. By using digital channels and methods, you can analyze yourmarketing campaigns to understand what is working and what isnt, typically inreal time.A digital strategy is a form of strategic management and a business answer orresponse to a digital question, often best addressed as part of an overall businessstrategy. A digital strategy is often characterized by the application of newtechnologies to existing business activities. It also focuses on the enablement ofnew digital capabilities to businesses. A digital strategy can be formulated andimplemented through a variety of different approaches, which is what youregoing to uncover in this guide.Your strategy is going to turn your goals and vision into reality, and it isimperative that you get it right. All the marketing initiatives that were oncecarried out the traditional way now need to be transferred to the digital spacebecause thats where the future is. Digital Business Strategy is going to take an insightfullook at:- An in-depth look at digital marketing and why your businesses needs it-The job scope of a digital marketer and whats expected of them- How digital marketing works for businesses-The types of content you should be creating- Why a proper digital strategy in place is needed for your bu
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