Dollarizing Differentiation Value
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491_9781945815003
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Now is the time to answer that "value" question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer of success.--from the IntroductionPricing based on customer value is a pillar of modern marketing. This book proposes practical and real-life actions that marketers can take to better segment their market, understand their differentiation, and design dollarizedvalue propositions. A must-read! — Pierre Schaeffer, Chief Marketing Officer, ThalesB2B companies have to be better at understanding their true differentiation and how to translate it into financial benefits for their customers. This book proposes a practical framework for extracting true differentiation and fordollarizing it. Reading it will change your views on how to draft your customer value propositions!—Vishaal Jayaswal, Vice President of Client Solutions & Value Strategy, Cox Automotive Inc.Value-based pricing is much more than a pricing strategy—it is a go-tomarket strategy. This book reinforces that reality and proposes a practical framework for managing value-based transformations. It covers the foundation of marketing: segmentation, differentiation, dollarization, and pricing. Stephan’s energetic style and expert perspective shine throughout, making this book an engaging must-read for all commercially focused professionals.—Kevin Lemke, Vice President of Pricing & Commercial Excellence, Stanley Black and DeckerDollarizing differentiation is the essence of value-based pricing. Liozu proposes concrete and practical guidelines for getting started and for using dollarization in go-to-market strategies. Reading this book will change the way you manage
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