Dont Buy A Duck
Cód:
491_9780692842782
With over a 15+ year career in the marketing space, Champagne has amassed a treasure trove of knowledge on branding and marketing, and shares his sometimes candid, often chuckle-worthy, and always clear advice with his readers here in this guide to marketing made easy."If you had a smart friend who knew a lot about marketing, this is precisely what she'd tell you over coffee." Seth Godin Co-Author, The Guerrilla Marketing HandbookStarting with his own confession of how he learned the consequences of good money poorly spent (spoiler alert: it involves a yard sale, a minivan, and a confused and frightened duck named Quackers), Champagne breaks down the mystery of marketing, one question at a time. Offering a thorough overview of the crisis points that strike fear into the hearts of startups and gold standard companies alike.Champagne shines a light on solid solutions that help promote strategic thinking and consistent execution. If you’ve ever wondered how to stop wasting money, time, and energy; if you’ve ever felt lost, in need of a roadmap; if you’ve ever wanted to get folks in the door and dollars in the drawer, this is the right book for you!After reading Don’t Buy A Duck, you’ll have a better understanding of how to strategically design and implement marketing that works. Champagne unpacks the whole process of branding your business and marketing your brand, soup to nuts: everything from how to conduct market research to how to write a marketing plan to how to brainstorm marketing strategy and brand identity documents. Whether you’re looking to get a grasp on small business marketing or gain more advanced insight for bigger budgets, Don’t Buy A Duck has examples and strategies to help marketers at all levels.In a singularly readable, friendly format, Champagne will walk you through tried and true tactics for advertising and promotion, never leaving your side as you wind yo
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