Guide to Creating Your Business Image and Branding

Editora:

Studio: Tiffany Gouge

Código:

491_9780994306159

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As a business owner, you have one chance to make that all important first impression with a potential client. Within around 5 seconds of someone looking at your logo and branding, they will have subconsciously decided as to whether they want to engage your services and do business with you – all based on your logo and branding. As much as we hate to admit it, everyone judges a book by its cover, it’s human nature and everyone will judge your business by its logo and branding. You may have a fantastic product, fantastic customer service and fantastic staff but this person isn’t going to know that unless you get them through the door. And how do we get them through the door? Your business Image. Whether it be your business cards, flyers, website or even your car signage – in some cases it is the first point of contact a person has with your business. Through this book, Tiffany hopes to help business owners recognise the value in ensuring that their image and branding is an important consideration and empower business owners with the knowledge to select both a designer and the design that is right for them, as well as understanding the process involved in creating a brand identity. It is all about making that good first impression.

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