Individual Retweeting Behavior on Social Networking Sites

Editora:

Springer Nature B.V.

Código:

491_9789811573781

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?1. Introduction.- 2. Research Background and Research Questions.- 3. Literature Review and Theoretical Foundation.- 4. Research Scheme Design.- 5. Dominating Factors Affecting Individual Retweeting Behavior.- 6. Direct Effect and Mediating Effect of Individual RetweetingBehavior on SNS.- 7. Moderating Effect of Individual Retweeting Behavior on SNS.- 8. Conclusion and Discussion.

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