Industrial and Specialty Papers

Editora:

Chemical Publishing

Código:

491_9780820602233

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Contents - 1. New Product Development-An Overview-Introduction; The Opportunities New Products Create;The Problems New Products Create; The New ProductDevelopment Cycle for Industrial Products; ConsumerNew Product Evaluation; The Role of TechnicalResearch and Development in New Product Development;Why New Products Fail; Ten Philosophies ofSuccessful New Product Development; Case Studies - 2. Marketing Research In The Specialty Paper Business-Introduction and Objectives; The Urgent Case forMarketing Research; General Definitions and Applicationsfor Marketing Research; Professional MarketingResearch; Practical Employment of MarketingResearch; Nonobjectivity in Research; The ScientificMethod of Investigation; Sources of Marketing Information;Methods of Collecting Data in MarketingResearch; Kinds of Marketing Research and Applications - 3. Spunbonded Products-Introduction; Sheet Structure of Tyvek SpunbondedLinear Polyethylene; Area-Bonded Sheets; PointBondedSpunbonded Polyethylene; Reemay SpunbondedPolyester; Typar Spunbonded Polypropylene;Summary - 4. Nonwovens and Textile Replacements -Introduction; Background of The Nonwoven Industry;Types of Nonwovens; Disposables; Linen Supply Field;The Graduate; Disposable Diaper Market; ImprovementsEvolving; Significant Trends and Emerging Technologies; Marketing Strategy Facing Nonwoven Producers; Textile Replacements and Their Future;Technical Research and Development; GatheringCompetitive Intelligence; Marketing Intelligence; BenefitsRealized; Textile Replacements and Their Future;Conclusions - 5. Extrusion Coating of Paper and Board -Survey; Structure of Polyethylene; Specific BarrierProperties of Polyethylene; Extrusion Equipment;Primers for Polyethylene Coating; Printing of PolyethyleneCoated Papers; Extrusion Coating of PigmentedPlastics; Other Resin Additives; Testing ofPolyethylene Coated Papers; Extrusion Resins OtherThan Polyethylene; Where Are We Going? - 6. The Use

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