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Markendising
Cód:
491_9780997197617
Markendising
Autor:
Editora:
Código:
491_9780997197617
Vendido e entregue por Um Livro
Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.The question becomes: how do retailers and manufacturers meet these demands? This is what MARKENDISINGSM accomplishes.By providing shoppers with the necessary information, retailers and manufacturers can satisfy the demands of today’s omni-channel shopper and drive sales online and in-store.
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