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    Marketing Broadway
    Cód:
    491_9781641379113
    Did you know that only 1 in 5 musicals recoup the initial costs of production?In Marketing Broadway: The Business Behind the Art youll learn precisely what makes a successful Broadway show including:A brief history on Broadway and its many kinds of productionsCase studies reviewing the hits like Oklahoma! and flops like Merrily We Roll AlongAnalysis on cutting-edge promotional techniques for live theater and their efficacyAnd so much more!Marketing Broadway is for anyone who wants to know why good shows dont always succeed. Its for the theater aficionado, the business person, but most importantly its for the artist in you!
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