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    Marketing To Mums
    Cód:
    491_9780994634108
    Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums.- Recognise the diverse nature of mums- Avoid the nine mistakes most businesses make- Attract mums to your business, then turn them into raving fans- Harness the power of social media and word of mouth advertising- Grow your business through partnershipsBy understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.
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