Mastering Google AdWords

Editora:

Pluto King Publishing

Código:

491_9781989711002

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Let’s face it, Google Adwords is a powerful tool for generating revenue. This book provides step by step guidance to mastering Google Adwords. Take a look at the Table of Contents below and you will see that this book stands out from the rest. Table of Contents:Chapter 1 – What Is Google AdWords?Chapter 2 – How Google AdWords WorksChapter 3 – Pros and Cons of Google AdWordsChapter 4 – Key Parts of a Google AdWords ListingChapter 5 – How to Sign Up and Set Up PaymentsChapter 6 – Adjusting Access LevelsChapter 7 – Linking AccountsChapter 8 – Choosing KeywordsChapter 9 – Keyword MatchesChapter 10 – Setting Up Ad GroupsChapter 11 – Types of Campaigns and Their GoalsChapter 12 – Starting a CampaignChapter 13 – Getting Your Ad Groups PreparedChapter 14 – Creating Your AdsChapter 15 – How to Write the Best AdsChapter 16 – Requirements of Your AdWords AdChapter 17 – Targeting Specific Geographic SpacesChapter 18 – Linking to Google MapsChapter 19 – Targeting Specific DemographicsChapter 20 – Creating AudiencesChapter 21 – Using the Keyword PlannerChapter 22 – Reviewing Your Landing PagesChapter 23 – Ad Preview and DiagnosisChapter 24 – Establishing Ad ExtensionsChapter 25 – Automatic Ad ExtensionsChapter 26 – Preparing a Call-Only Ad (and Using Forwarding Numbers)Chapter 27 – Bidding Options and How to Set ValuesChapter 28 – How Are the Order and Cost Determined?Chapter 29 – The Quality Score and How to Improve ItChapter 30 – Conversion TrackingChapter 31 – Policies for the Use of Keywords and Ad ContentChapter 32 – Copyright or Trademark AuthenticationChapter 33 – Using the Search NetworkChapter 34 – Using the Display NetworkChapter 35 – Running a Display CampaignChapter 36 – Running a Shopping CampaignChapter 37 – Creating a Video Ca

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