Raise More Money from Your Business Community
Cód:
491_9780984158089
Raise More Money from Your Business Community: A Practical Guide to Tapping into Corporate Charitable Giving, is based on research and practical experience that will enable you to raise more money from your business community. Youll learn how businesses make decisions to give and the importance on learning business speak. This book will help you:Overcome the Willie Sutton SyndromeIdentify the types of businesses likely to giveCommunicate with business leaders in a more compelling mannerInvolve volunteers from the business world in your fundraising activitiesUnderstand why businesses support their local communities and why some organizations are successful in their approaches to businesses and others are not.Reach beyond event sponsorship as a way to involve the business community.Understand the corporate/foundation relations fallacy and why it often does not work.Learn the secrets used by successful nonprofits when asking for money from businesses.Involve your board members in developing their business network for your organization.Plan an annual business appeal.Youll learn why a business appeal can boost all your fundraising efforts, even though statistics who that only 5 percent of philanthropy comes from the business sector. Successfully reaching business donors can help you raise money from individuals, gain corporate volunteers, and raise awareness of your organization.Chapters include:Corporate Philanthropy: Does It Exist?How Businesses and Corporations GiveWhats Happening in the World of Corporate Philanthropy?Why Businesses and Corporations GiveGetting Started: Identifying Business ProspectsGetting Started: Cultivation StrategiesGetting Started: Making the AskAssuring the Future of Corporate Philanthropy: The Nonprofit RoleAssuring the Future of Corporate Philanthropy: The Corporate RoleThe companion workbook, Raise More Money from Your Business Community — The Workbook, provides practical tools to help you succeed in raising
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