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Rethinking Utility Customer Care
Cód:
491_9780996136006
Is your customer care ready for our connected world?Ubiquitous digital communication has created a customer thats always connected, always on. Utilities are adopting digital communication to connect to the grid, the meter, and the customer. Rethinking Utility Customer Care examines the convergence of these two trends-the smart customer with smart energy-revealing the implications, challenges, and opportunities for utility customer service. In this provocative guide, youll discover:•How digital connectivity is disrupting traditional utility customer service models and the creative solutions required to remain current.•Effective strategies for engaging your digitally connected customer.•The new prerequisites for service excellence in a digital world and how to achieve them.•A road map to transform your customer care and avoid irrelevancy in the competition for the customer relationship.•How to turn your CSRs into customer service resolutionaries.Utilities have done such a great job of delivering reliable, safe, affordable, and convenient energy that they have become back-of-mind and taken for granted. The result is a practically nonexistent relationship with the customer. Todays always-connected, always-on consumers demand much more from companies. Its time to rethink utility customer care and harness the tremendous opportunities these connected technologies present to engage the new-energy consumer and create high-value relationships.
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