Scientific Advertising

Editora:

Cosimo

Código:

491_9781605200453

Vendido e entregue por Um Livro

De: R$ 0,00Por: R$ 92,11ou 1X de R$ 92,11

Preço a vista: R$ 92,11

Comprar

Sinopse
Características

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.In this groundbreaking 1923 work, written after he retired as president and chairman of one of the worlds biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn:. how advertising laws are established. the importance of just salesmanship. why businesses must offer service. mail order advertising: what it teaches. what makes headlines effective. understanding customer psychology. how to use art in advertising. how to use samples. the best way to test campaigns. the impact of negative advertising. and much more.

Veja mais

Calcule o valor do frete e prazo de entrega para a sua região