Small Company Big Business

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491_9780645127744

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At some point, every small business will have to take on a contract with a large organisation if they are going to grow. But less than 15% of small companies are actually ready to take this step. Over more than 20 years in business, Bronwyn Reid has seen time and time again how winning one, initial contract with a big name can be the spark that lets a small company realise its potential growth. But as Bronwyn knows from first-hand experience, becoming a supplier to a large company isnt easy - and theres a lot to know and do. But almost everything that has been written about the small business/big business relationship is from the big company point of view. In this unique book, Bronwyn describes the 5 essential steps for attracting and retaining buyers as customers - whether they be national or international companies, Government, or even large Not For Profits.• Understand how big buyers think• Set solid business foundations• Develop robust business systems

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