SOCIAL MEDIA MARKETING
Cód:
491_9781801574525
Welcome to Marketing on social media!The aim of this book is to provide a clear, oriented introduction to social media marketing - for employees who may be employed in a corporate or non-profit organization, for university students, or self-styled learners. The approach Ive taken in most of the books Ive written is the same, which is conversational, polite, with an attempt at making things enjoyable.The plan is about finding a way to help people get involved with social media marketing in a way thats enjoyable and helps develop skills- maybe through internship, paid work, volunteer work, freelance work, or some other kind of work.So the emphasis is on skills and strategies that can be instantly useful to a company or a non-profit. I wont try to cover anything but just about the stuff I think are the most important.The other goal is to help you get away from any coercion you have in the dust. I used to be bullied by ads, and look at me now. I am a business consultant and adjunct communications professor! Yet I remember the abuse, and part of my strategy is trying to reassure any reader who may feel nervous about the area.The fact is, social media marketing has many options, and has developed rapidly, particularly in the tools field. Which means there is a lot of stuff out there. This can be very daunting! But when you leave fear in the dust, take baby measures, try things out and develop trust, it can also be really financially feasible.It can be tricky to select the appropriate platforms when constructing a social media presence for your business. Even for those used to dealing with technology on a daily basis, the sheer number of social media choices can be overwhelming and they can all be difficult to juggle with. Thats where this book helps. Social Media aims to help readers sift through the most prominent social media outlets to build a platform from which they can shine through their newly emerging business. Youll read about how to find your target
Veja mais
