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Are you planning a sales career? Or maybe you’ve already started in a sales job and want to sell more? With veteran salesman M. Patrick Campbell as your guide, you’ll build a solid, personalized strategy to sell more, earn more and gain more satisfaction.This book gives you the practical advice you need to prepare for your first sale, thrive under pressure and achieve results.Step by step, you’ll learn • What makes buyers tick • Professional techniques for sales conversations • How to make customers value and trust you • How to stay focused both in the short term and over the long haul • How to respond to difficult customers and tricky situationsM. Patrick Campbell is a seasoned sales professional who began selling for his family’s hospitality business at the age of 17 and has spent over 25 years selling financial service products. In 2010 he founded his own firm, Perth Advisors, which helps private fund managers raise institutional capital for their funds. In this book, he shares the experiences he’s gained along the way – including mistakes he made and learned from – and shows you how you can make those insights work for you.This book offers a wealth of practical tips and techniques for sales and marketing situations. How do you put yourself in a strong position before you even meet a buyer? What’s the best way to conduct a sales meeting? How do you handle yourself in success and after setbacks? This guide shows you how to differentiate your product to make it stand out from the competition, turn seeming disadvantages into desirable features, and become a value-added resource in the sales process.You’ll meet customers of different personality types and learn to adapt your sales pitch to persuade them. You’ll explore a range of client emotions and attitudes and how to best address the
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