AtendimentoFavoritos
Acessar conta
Carrinho0

Meu Carrinho

    Total

    Finalização da Compra
    Buscar
    Taming the Mouse
    Cód:
    491_9780998027012
    IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China's first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering and closing, as most observers expected, Ocean Park grew into an internationally acclaimed attraction that beat Disney - every year for a decade - in attendance, profitability, creativity and community engagement. Taming the Mouse details the 10 principles that lead Ocean Park Hong Kong to transform its business and, in the face of what seemed insurmountable odds, overtake one of the world's most beloved brands.
    Veja mais

    Quem comprou também comprou

    Quem viu também comprou

    Quem viu também viu