The Digital Delusion
Cód:
491_9780987499004
The Digital Delusion offers a proven, award-winning, step-by step strategy for growing a profitable business online, for every scenario and industry. Thoroughly detailed, it offers readers a straightforward, universally applicable methodology for getting profitable, right now. It delivers first class, premium results online. The Digital Delusion has helped hundreds of businesses learn a streamlined, fascinating and more efficient way to operate online. One of the fundamental books about marketing and strategy for online businesses, it is based on over 14 years of research, personal experience and online implementation by the author.The Digital Delusion has the power to permanently change your views of online business and how to deliver value across the digital ecosystem. It will pull the carpet out from under businesses that are using the digital gap to take advantage of time-poor entrepreneurs struggling online, and wanting to get better results, as they grapple with what is really important and what is nothing but digital fluff. And, more importantly, how to get past the clutter and confusion of an online world that is fundamentally over populated with social media gurus, marketing rockstars, Content Marketing Kings, and so-called internet marketing millionaires. These are the 21st Century equivalent of the Snake Oil Salesmen of Centuries passed.In The Digital Delusion, Buehler argues that we dramatically miss the real value of our online business, and shows how you may be losing an incredible amount of credibility and potential customers as a result. He shows you how deeply these misconceptions and delusions are affecting how we work online, and how we are losing business as a result, and how ingrained these misconceptions permeate the online world by the marketing agencies and the existing silos of online business.He also introduces us to the unique and powerful process and proven methodology that successful businesses can use to become pheno
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