The Family Business
Cód:
491_9781513267210
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The first book to tell the story of one of the worlds most influential media businesses, The Family Business draws on more than 70 interviews with company insiders as well as book-industry luminaries to present the Ingram story and how a little-known Nashville-based company grew to play a pivotal role in transforming book publishing around the world.The history of the Ingram Content Group is one of the most important and remarkable business stories that almost no one knows. Launched as a favor to a family friend, it started as a local textbook distributor-one tiny division within a thriving corporation focused on oil, construction supplies, and shipping. It grew into the worlds largest book wholesaler, then into the most influential and innovative supplier of infrastructure and services to publishers around the world.Over the past 50 years, from its headquarters in Nashville, Tennessee, Ingram has played a pivotal role in modernizing the book business. Two members of the founding family have led the way: Bronson Ingram, a tough-minded industrialist who instinctively recognized a golden opportunity to apply modern efficiencies to antiquated logistical systems, and Bronsons son John Ingram, an intrapreneur with a keen understanding of both the opportunities and the risks created by the new digital technologies. Led by these two brilliant managers, Ingram has used its unparalleled industry-wide connections to help transform book publishing from a tradition-bound business into a dynamic, global twenty-first century powerhouse.Now, for the first time, The Family Business captures the whole story. In its pages, readers will learn about: The introduction of the Ingram microfiche reader in 1972 and how it catapulted book retailing into the electronic eraIngrams network of coast-to-coast distribution centers turning U.S. book publishing into a truly national business for the first timeIngram using fast-growing video, software, magazine, and international wholesaling op
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