The Fortune at the Bottom of the Pyramid
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491_9783656268055
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Research Paper (undergraduate) from the year 2012 in the subject Politics - International Politics - Topic: Development Politics, grade: 2, Atlantic International University (School of Bussiness and Economics), course: World Poverty, language: English, abstract: The Bottom of the Pyramid (BOP) has become a dominant discourse among thebusiness intellectuals. It created the Cognizant of the irresistible consideration ofbillions of global poor at the BOP on managerial practices. I tried to analyze thedifferent aspects of BOP preposition and how large corporations can serve Poorcustomers profitably. I argue that there is no huge untapped market at the BoP asargued by the BoP proponents. I also argue that 75% of the BoP consumers arerural peasants, that MNCs could hardly accessible. I attest that the MNCs could notsolve the hunger outgrowth of poverty and its root causes at the BOP which is notonly economic issue. I argue that encouraging the consumption of luxury goodsamong the poor could aggravate the incidence of poverty in the world. However, Iargue that poor must be viewed as producer rather than consumer. I attest thatenhancing the employment and productivity of poorest communities would lead asustainable prosperous future and betterment live for the poor. I argue that smalland middle scale business enterprises could play inevitable role in the povertyelevation through increased employment of the global Poor at the BoP. I also arguethat enhancing the employability of the poor at the BoP is very crucial for povertyelevation. Employability relates much with education I argue that vocationaltraining for different sectors more viable for poverty reduction. I also argue thatincreasing employment alone is not enough if poverty eradication is required , thenenhancing the productivity of the poor must be in focus.
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