The Marketing Plan Handbook, 5th Edition

Editora:

Cerebellum Press

Código:

491_9781936572557

Vendido e entregue por Um Livro

De: R$ 0,00Por: R$ 290,74ou 3X de R$ 96,91

Comprar

Sinopse
Características

The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.

Veja mais

Calcule o valor do frete e prazo de entrega para a sua região