The Phygital Age

Editora:

Lomoro Ltd

Código:

491_9781801572262

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The combination of physical and digital channels in relation to sales is often referred to as Phygital. In todays ever rapidly expanding market and constant technological improvements and advances, its more important than ever to understand the connection between bridging the gap between the physical customers of traditional business, and the modern digital customers of today. Much strategy is required to be able to seamlessly combine the two into a fully functional, long-term plan and business model to continue to be able to provide a high level of service to each and every one of your companys customers. Learn the most effective sales tactics for every generation; what kind of company appeals not only to the Boomer generation, but Age X, Gen Y, and Gen Z? How can you use emotional marketing effectively in the same or different way for any of the above age groups and demographics? How can you advertise to- essentially- different languages and emotional triggers? Youll learn all this and more in The Phygital Age, as you learn to keep customers engaged, invested, and intrigued by everything your company has to offer. Dont wait; learn how to create an army of loyal supporters for your business today!

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