The Politically Incorrect Real Estate Agent Handbook
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WARNING: This book is not about politics nor does it promote being a jerk; however, victims, wimpy-minded, and lazy people will hate it.Wow! This real estate handbook is not like the others: it has flow charts and over 100 common (and not-so-common) real estate agent tasks-presented as simple, step-by-step recipes. And it has pictures. And its funny (or at least grin-worthy). In other words, its comprehensive and not boring.The best part is: as a collection of brief articles, this book is easy to digest in small bites; however, because real estate tasks are so interrelated, each article is heavily cross-referenced. This way, the reader may delve deep into any topic (or train of thought) by either turning the page or by following a cross-reference. Such layout makes for easy navigation now and in the future, because youll wanna return to certain articles over and over again. So, you can read it from cover-to-cover, or you can choose your own real estate adventure, reading only the bits that fit your current curiosity.Whether youre a new real estate agent or are in need of a business boost, what you need now is this entertaining guide to real estate sales. If you buy only one real estate agent book, make it this one; youll carry it with you everywhere.You will learn:How-to choose a broker who fits your needsHow-to maximize your prospecting efforts (including 105 ways to meet prospects)How-to pre-qualify buyers and sellers (so you dont waste time on duds)How-to discover what your buyers really wantHow-to show property and help your buyers decideHow-to conduct a slam-dunk listing presentationHow-to attract buyers to your listingsHow-to draft offers/create contracts/negotiate (including low-ball and multiple offer situations)How-to get your clients to the closing tableHow-to avoid commission breath and ensure you get paidHow-to study the marketplace through statistical analysisHow-to valuate real property and pick The Right PriceHow-to busines
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