The Psychology of Selling and Persuasion
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491_9781513668345
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Learn the Real Techniques to Close the Sale Every Time using Principles of Psychology and PersuasionWhat makes people buy something? Humans have been trying to answer this one question for centuries. The truth is that while sales may be about math, the process of selling something relies heavily on psychology and understanding human behavior. Youve probably already heard of countless magic techniques that are supposed to make people buy whatever youre selling, as if you had a magic wand in your hand. Im sorry, theres nothing like that. However...After decades of research, science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time.If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you.In this guide you wont find magic wands. Instead, youll discover the principles of persuasion and consumer psychology, youll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale. This guide will give you a series of actionable steps you can follow, from understanding your prospects to answering their objections effectively and ultimately getting the sale. Whether you are a sales professional, a business owner who wants to increase revenue, or someone looking to build a successful sales system, this book will help you.Inside The Psychology of Selling and Persuasion, discover:The real techniques to close the sale every time (without using magic wands)The 4 most common objections youll receive and how to reply in the right wayWhat makes people buy and how to leverage this knowledge to sell more4 ways to craft your sales presentations so that people want to buy from youHow to set and reach your sales goals using a powerful planning methodWhy if you wa
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