The Secrets of Successful Strategic Account Management

Editora:

iUniverse

Código:

491_9781663234797

Vendido e entregue por Um Livro

De: R$ 0,00Por: R$ 124,00ou 2X de R$ 62,00

Comprar

Sinopse
Características

Richard Santucci and David Hughes leverage their combined fifty plus years of experience in industrial sales in this guide that reveals how to take care of your most important customers.The Secrets of Successful Strategic Account Management begins by highlighting why companies must establish a strategic account program. The authors then lay out an easy-to-follow process to build such a program.The guide presents in laymans terms a successful and proven process to enhance sales at twice a companys average growth rate through strategic account management techniques. Learn how to:• identify strategic accounts;• select effective strategic account managers;• build out a team focused on bolstering business;• avoid common mistakes that cut into profits.Join the authors on a journey focused on boosting revenue growth and profitability, preventing losses,and converting customers into valued partners through strategic account management.Santucci and Hughes have done a great job of laying out a playbook for developing a robust strategicaccount program, with some great tools and templates that will help the reader develop their own program.-Naren Gursahaney, Non-Executive Chair of the Board-TerminixThe Secrets of Successful Strategic Account Management is the perfect blend of theory andimplementation to guide your company in building strategic account management capabilities. Santucciand Hughes deliver insight and practical tips drawing upon their years of sales leadership. A superbhandbook for corporate executives.-Christopher Stevens-CEO, Unibloc-Pump, LLC

Veja mais

Calcule o valor do frete e prazo de entrega para a sua região