The Story of the Jewellers Sales Training Program

Editora:

LitFire Publishing

Código:

491_9781643987446

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The objective of The Jewelers Sales Training Program is to develop outstanding retail jewelrysales personnel. The program was produced as the result of extensive research that involvedsome of the most outstanding retail jewelry store- owners, managers, executives and retailsales professionals in the country.The research that began in 1975 is still ongoing and the discoveries it produces are constantlyused to update the program by its chief author Dr. William Colbert, a learning specialist andformer jewelry store-owner for many years. Three-areas of emphasis are identified by Dr.Colbert and his associates. These include (1) Positive customer interaction, (2) Understandingthe selling process, and (3) Using product knowledge in the sales transaction.The electronic coaching feature included with the program makes certain the manager ordesignated store trainer using the program has help using the program on a 24/7 basis viae-mail, telephone or many of the other technologies available today.The coaching feature keeps the program developers and the retailers in constant touch. Thisclose association provides the basis for the constant improvement of the program—throughthe identification of new training needs and new exciting sales promotion ideas.The format of the program provides for the diagnosis of the needs of the sales group, activeparticipation of the sales group, problem-solving opportunities based on their store, andmany opportunities for turning training sessions into new sales promotions.

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