Think Outside the Country

Editora:

Byte Level Research

Código:

491_9781618220493

Vendido e entregue por Um Livro

Sinopse
Características

Succeed Globally. Passport Not Required.You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, Germany, Brazil, India, and moreTips for localizing text, images, icons, and pictures for the worldNew rules of the translation economyIn the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you’ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.About the author: John Yunker is the world’s leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client’s Guide to Translation Agencies.

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