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Social Media marketing is a necessity based on the way consumers buy products and services, as well as the shift in the way that they make purchase decisions. For any business to engage as they reach their audience using the right campaign tactics strategically, have a clear understanding of how Social Media marketing works is quite essential. With this book, any business will have an easy walkthrough on specific elements in delighting, converting, and attracting consumers online. And for any company to make more informed decisions about their Social Media marketing campaigns, this book will cover everything they need to know about how Social Media marketing works. Social Media marketing is all about utilizing other digital channels to promote brands and products. Some businesses aim to reach a particular audience and to help them achieve these target consumers through the internet and other digital avenues; they need the help of Social Media marketing. For several companies and marketers to get their target audience, they make use of some different digital technologies. Also, for them to engage and attract their target consumers, they use social media, mobile technology such as smartphones, email marketing, PPC and display ads, and other mediums in addition to their website. This book covers the following topics:   How to Run a Successful Social Media Marketing Campaign  The Future of Social Media Advertising   3 of the most Common Social Media Platform   Creating Your Social Media Marketing Plan   Twitter Tool A Beginners Guide   Build Your Profile   Twitter Marketing   How to identify your target Market in Twitter   What Is Pinterest?   Setting Up a Pinterest Profile for Business   Pinterest Marketing Strategy   Why LinkedIn?   LinkedIn Marketing Funnel &
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