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What Entrepreneurs Need to Know
Cód:
491_9781412075435

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Entrepreneurs make mistakes: read about 18 common mistakes such as: not understanding how hard it is to raise capital; failing to understand the market and the competition; not understanding the difference between customer need and customer demand; making unnecessary long-term commitments; not realizing contracts are enforceable; giving financial projections to prospective investors that dont comply with generally accepted accounting principles; expecting the CFO to be a proponent of aggressive accounting; engaging in unethical behavior; creating or tolerating conflicts of interest; thinking its easy to hire and fire key executives.
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