Write Useful Books
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491_9781919621609
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The goal of book marketing is to stop needing to do itLearn how to:Scope your book into the worlds best solution for a certain type of readerTest, improve, & iterate your ToC without needing to rewrite anythingDesign a engaging reader experience that makes your book a delight to readDiscover the hidden analytics of boredom & confusion to identify book-killing problems & make the most of beta readersTreat marketing as a temporary activity instead of an ongoing obligation by designing a strong recommendation loopEvaluate which of the four seed marketing options are best-suited for your goals, constraints, & skillsWrite a book that endures & grows for years instead of fading into swift obscurityBoost long-term growth by optimizing your pricing, platforms, & purchase funnelMost books dont workWriting a nonfiction book is a wonderful project, allowing you to preserve & share the most important things youve ever learned. Plus, a successful book will improve your reputation, your career, your earnings, & the lives of your readers.Up until fairly recently, it was possible to receive at least some of these benefits by writing any book, regardless of its quality. But today, a million new titles are published per year and its no longer enough to simply join the pile. Instead, you must create something that is able to stand out & succeed. And the most reliable path toward that goal - especially for an unproven author who lacks a pre-existing audience - is to write a book so startlingly useful that readers cant stop talking about it.This guide proposes a different way of planning, writing, & refining nonfiction, drawn from the hard-won lessons of product designers & entrepreneurs. Applied properly, it leads to books that can grow organically via reader recommendations for many years, without relying on either heavy marketing or a large author platform.The preconceptions about writing a book are so deeply entrenched tha
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