Zone to Win

Editora:

Diversion Books - IPS

Código:

491_9781682301715

Vendido e entregue por Um Livro

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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world--once prompting Conan OBrien to ask Who is Geoffrey Moore and why is he more famous than me?Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moores consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moores classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in todays disruptive, connected, fast-paced business world. --Marc Benioff, CEO, Salesforce Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in todays competitive, disruptive business environment. --Satya Nadella, CEO, Microsoft

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