Music Rights Without Fights

Editora:

Rethink Press Limited

Código:

491_9781781331675

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Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:Understand how music rights workLearn about key cost drivers and how to control themIdentify risk and how to reduce itImprove their bargaining positionSecure smarter deals and sustainable relationships

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Descrição do Produto

Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:Understand how music rights workLearn about key cost drivers and how to control themIdentify risk and how to reduce itImprove their bargaining positionSecure smarter deals and sustainable relationships