NEUROMARKETING
Cód:
491_9781802219715
? 55% OFF for Bookstores! NOW at $ 15.74 instead of $ 38.97! LAST DAYS! ? Why do we often buy products without having any need for them? What are the unconscious processes that lead to purchase? Are you an entrepreneur and looking for a way to increase the conversion rate?Neuromarketing is a doctrine that combines neuroscience and marketing: knowing its fundamental principles means understanding which brain mechanisms occur in consumers during the process of purchasing a product or service. The discipline is based on the principle that 95% of purchasing decisions depend on processes that are activated at an unconscious, i.e. irrational, level. This book sets itself the objective of explaining neuromarketing in a clear and thorough way.The evolution of marketing techniques during the digital age makes it necessary to be informed and updated about the latest trends. Understanding the theoretical aspects of neuromarketing allows you to have a competitive advantage over most of the activities that still ignore the importance of psychology and persuasion in business. Understanding neuromarketing is also the best way to increase sales without spending more money on advertising, since it is the conversion rate that is increased. Neuromarketing is an opportunity you should not miss.This book is the solution for you if:You are an entrepreneur or have a business and want to increase your sales and profitsYou have a business and want to make your advertising campaigns more effectiveYou are passionate about neuromarketing and want to learn more about itYou dont know this discipline and would like to learn more about itYou are looking for a book that explains neuromarketing in a clear and thorough wayYou want to master the techniques of neuromarketingThanks to this guide you will get, for example, complete and in-depth answers to the following questions:What are the differences between marketing and neuromarketing?What is the decision-making process that occurs
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