The Politics of Time and Youth in Brand India

Editora:

Wimbledon Publishing

Código:

491_9780857281098

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This book traces the heightened time-consciousness - including the image of the new global generation and anxieties over the relationship between generations - that has emerged since the 1990s in popular Indian discourses - across cinema, television, print and consumer culture - and argues that these anxieties concerning time are a symptom of the struggle between labour and capital. The volume thus investigates the obsession with time in contemporary Indian society and interrogates discourses that cast the present moment as a break from history, one in which India is reinventing itself as a global economic power.

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