Babe Ruth and the Creation of the Celebrity Athlete

Editora:

McFarland and Company, Inc.

Código:

491_9781476665320

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From his first year in the majors, George Herman Babe Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseballs first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruths ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walshs writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didnt matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruths ascendance as the first great media-created superstar and celebrity product endorser.

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